OCONOMOWOC – A discount furniture dealer has changed its name and moved into what was once a popular craft and gift store along Oconomowoc’s busiest commercial corridor.
With the move into the former Ben Franklin Crafts store at 1083 Summit Ave., Oconomowoc Furniture Direct is now BoxDrop Oconomowoc Furniture and Mattress, part of a series of business changes in 2023 that also included a new owner.
“Many people have inquired as to why we would change our name and move,” Eric Masta, the store’s manager, said in a Facebook post Tuesday, one day after it confirmed rumors of its move. “(On) May 1st, we underwent an ownership change for the better. Fresh ideas and a customer focused approach to everything we do, the way it should be.”
In a separate Facebook Messenger message in response to questions, the store declined to elaborate on the ownership change, saying it wanted to keep the owner’s name “discreet.” Store officials said their goal is to enhance customer service and operate in a “more cost effective location.”
The furniture retailer opened at the new 28,000-square-foot location Wednesday, leaving behind its nearby Pabst Farms location at 1670 Old School House Road. A grand opening celebration begins Monday.
For 47 years, the Ben Franklin store was a familiar site, operating in a strip mall at the point where Highway 67 bends to the north. But the local craft store franchise closed in October 2020, following closures elsewhere nationally. Some franchises continue to operate under supplier Promotions Unlimited, decades after the chain last declared bankruptcy in the 1990s.
A Ben Franklin Crafts store in Waukesha also closed in the 1990s.
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This article originally appeared on Milwaukee Journal Sentinel: Oconomowoc furniture store moves into former Ben Franklin Crafts site
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